Ford decided to launch its new midsize SUV in Brazil and, partnered with the agency GTB, invited us to do the model’s first photo shoot, showcasing all its sophistication and design.
Production took place at a delicate time: the 2020 pandemic was at its peak and photographing a car on Brazilian streets was forbidden. As a result, in addition to choosing 3D as a language and production option, their decision became a necessity for launching the model that year. And the result? It surpassed all expectations.
Our team faced several challenges, mainly due to the need to adapt to working 100% remotely, but we took advantage of technological advantages and worked tirelessly to bring out the best possible look for the new Ford Territory. We created a digital city entirely in 3D, taking into account the new model’s modernity and technology attributes, where the car could cruise in different scenarios and showcase its best features.
At Miagui we’re driven by a passion for cars, and this hyper-realistic photographic tour translates our eye for every detail, which is a characteristic of our culture for the craft of digital art. Regardless of the weather conditions, where we create an image simulating rain using 3D and post-production, for example, to show off the best possible version of the car’s performance in action.
Rain or shine, Ford’s new model can cruise majestically on the sophisticated digital asphalt produced by our team. Enjoy your ride!