Sometimes pushing your own limits, getting out of your comfort zone, and surpassing yourself is what needs to be done.
That’s what we had in mind when we here at Miagui decided to create a studio project for exploring new possibilities in 3D photographic language. With the advance of CGI, content has become increasingly powerful but few, however, deal with language. After all, vision and experience are stronger assets than machines. That being the case, the path to looking more natural runs much more through language studies than any specific technical configurations.
For this project we picked out a killer car, Honda’s sport model Civic SI. Our goal was to develop the most natural visual possible, using only a HDRi dome and 3D model of the car. We sought out references in editorial style photography, putting each scene together in a casual way and emulating aspects of real life photography.
You can check out the result and see that we were able to put into practice our challenge of surpassing that which had already been done, in addition to further evolving our team’s collective artistic abilities. At Miagui, we believe this mentality of constantly searching to evolve is what allows us to create innovative work that continually raises the bar on our overall quality. Our daily challenge continues to be further developing our techniques and consistently churning out inspiring new projects for our clients.