Paramount | Key Arts | Marcelo, Marmelo, Martelo
Discover the power of imagination with the new original Brazilian series Marcelo, Marmelo, Martelo! We had the honor of being invited by Paramount+ to create the promo art for this incredible project, inspired by author Ruth Rocha’s work.
We got together with Paramount in order to bring the story’s most important visual elements to life, searching for inspiration in the series’ charming characters and fantastic scenery.
Combining 3D backdrops with the protagonist’s photo shoot makes for a fun fusion of reality and imagination. Characters really come to life with vibrant colors and captivating expressions.
We were also responsible for creating Key Visuals with each of the protagonists: Marcelo, Catapimba, Teresinha and Gabi. We took the actors to a studio where we had a great time at their photo shoots, which then served as the base on which we applied 3D techniques and painting to create KVs with the book’s classic machinery. It was really exciting whipping up incredible visuals that capture the series’ essence and generate a unique visual identity of the colorful, fantastical children’s imagination.
“Marcelo, Marmelo, Martelo” promises to enchant publics of all ages, with its captivating stories, charismatic characters, and a generous dose of imagination. Get ready to be surprised as you embark on a journey full of creativity, mystery, and fun with “Marcelo, Marmelo, Martelo”!
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