We’re proud to present our body of work for Prime Video’s newest Brazilian series: “Negotiator”. Further increasing our portfolio in the Entertainment area, we accepted the challenge of creating the series’ entire visual identity— from title treatment to posters— featuring Malvino Salvador and Bárbara Reis in the main roles.
The story is based around Captain Menck’s routine. He’s tormented by past events while still having to resolve the daily conflicts of his role as a GATE negotiator where he fights exciting battles to settle high-risk situations. Our key arts were created to focus on this meeting and overlapping of past memories with present criminal cases that form the series’ thrilling plot.
The title treatment shows personality and instantly conveys the urban identity of the series. Its typography runs the fine line between what constitutes a happy ending or not, a recurring theme.
Our art won’t just stay on streaming as long as the series is available on Prime. It’s also come to life on the streets of São Paulo on strategically placed digital clocks and bus stops, with special highlights so that the whole city can immerse themselves in the world of the “Negotiator”. We’ve also developed an engaging title in both English and Portuguese, to ensure the identity of the series resonates globally.
So come along on this exciting journey with us as we try to keep up with the “Negotiator,” available now on Prime Video.
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