Meet the new generation of Brastemp
Once more Miagui and Bastemp have teamed up and produced a highly successful partnership. This time around, innovation and technology were at the forefront, guiding the new content we put together for Brazil’s leading brand of home appliances.
As a leader in the market, in 2018 Brastemp launched a new generation of products focused on the unification of performance, cutting-edge tech, and sleek design. These new releases set the bar higher than ever for the market, and we here at Miagui were called upon to create the visual narrative that would introduce this new standard to the world.
We based our storytelling for all the content in a way that perfectly aligned with the consistent visual a company like Brastemp demands. This way, the new generation of products’ intangible values were highlighted for all to see.
It was also critical to strategically align our creations with the direction of Brastemp’s marketing team, to attain the level of visual arts craft that we always aim for.
Towards the end of the project, we developed a pipeline of production enormous enough to cover the visual language of the entire product line. 18 SKUs and over 500 separate pieces of content were turned out, proudly displayed on all of Brastemp’s official channels.
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