Get into the game!
All you need is a comfy seat and a good grip on your controller to beat your favorite game and maybe even snag a high score. Here at Miagui, we developed a new campaign from scratch for Flexform’s Alpha Pro and Sigma gamer chairs with exactly that concept in mind. Stepping beyond our usual role of creative content production, for this project we were proud to develop the campaign in entirety, including the signature.
Like any classic video game, the lights are vibrant, the scenes realistic, and the action off the charts. We harnessed the “feel the game concept”, that in addition to guiding video content brandishes the chair’s biggest feature: total game immersion. To that end we stitched together a legit gaming space that puts viewers in a gaming chair that’s smack dab in the middle of an online gaming sesh.
To really bring out the full potential of the gaming chairs we produced full CGI animations including action-packed gaming scenarios that put you right inside the action and back up the campaign slogan: “The performance you need with the comfort you deserve”. Neve one to slack on beauty, we also snuck the concept into the video’s ultra-realistic imaging and help Flexform’s visual communication fully stand out.
Press start and let the games begin.