Fire up the Lawn Mower 4.0
The modern gentleman has a new weapon in his fight for looking consistently sharp: The Lawn Mower 4.0, Manscaped’s newest in its fine line of trimmers. Already mainstream in North American markets, this tidy new version is stronger, more daring, and chalk-full of features to trim some time off of daily grooming routines.
To properly assemble the global launch of this beauty, we at Miagui cooked up a campaign that’s bursting with 100% CGI content, 3D integration, and enough gorgeous stills to shake a stick at.
The sleek animations and beautiful stills get you up close and personal, where you can fully appreciate all the tech involved and just how much convenience and style it can bring to your self-care routine.
We went with a touch of a 2000s aesthetic and a touch of humor, blended together in a combo of live action and three-dimensional shots. For such a little trimmer the Lawn Mower is full of modern day tech, the perfect fit for a world where speed, agility, and precision can make or break any product. And when it comes to taking care of more, shall we say, delicate regions, these factors count every bit as much in helping keep things lean and clean.
Stop by Behance to peep the full project.