Flexform invited us to a fresh campaign following the introduction of the Alpha and Sigma gaming chairs, and this time it was very well accompanied. The new project is being performed in the famous DJ Alok’s recording studio, with the unique presence of his pet, Dino.
The production brought all the gamer aesthetics with lights, colours, and furniture, which related to a gamer setup with the Alpha chair as the main product of the film to excite and engage the audience for the company.
The film featured a hybrid production, mixing live action and CGI. The dinosaur was fully produced and animated in 3D and thanks to post-production and 3D integration techniques, it was possible to create DJ Alok’s interaction with his pet that didn’t want to leave his Alpha Pro chair.
From character animators to shooting scene directors, as well as many more experts and artists with specific knowledge of the project, all were participating in the project. Everybody was involved in a delivery that meets the standards of excellence.