Following our original release for their Alpha and Sigma gaming chairs, Flexform called us back up to do another followup campaign- and this time in great company. Our new project takes place in DJ Alok’s cutting edge music production studio and features the unprecedented participation of his charming little pet Dino.
Showcasing a full-on gamer aesthetic with colorful lights and of course a sleek Alpha chair taking the center stage, viewers find themselves right in the middle of a truly sweet setup. These chairs are ideal for those looking for high-level performance over time without having to sacrifice comfort in any way.
Our video blends live action and CGI for a hybrid result that’s out of this world. Dino himself was created in full 3D and, thanks to post production techniques that were anything but stone age, he and DJ Alok interact seamlessly.
We brought together professionals from multiple fields on this project ranging from specialized artists to character animators and even a scene director for the filming. In the end, it all boils down to having carried out a project fit to carry the Miagui name. Sneak a quick look at a full breakdown of the project on our Behance to find out more.
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