One of the world’s most nostalgic, beloved mascots has been completely reimagined. Thanks to an invite from London-based FutureBrand and Nestlé, we here at Miagui were given the responsibility to bring a new, three-dimensional version of an iconic character fully to life.
In addition to Quicky’s bold new 3D visual evolution, his behaviors and attitudes have changed a bit as well. Quicky has taken on an even more strategic role for Nesquik and their packaging, social media, and advertising the world over.
From now on the new Quicky will be globally implemented on all Nesquik fronts, bringing together their visual presence that’s additionally reinforced by updated branding.
We were also responsible for new poses included in the concept art, made to bring out Quicky’s key character traits through fun expressions and a number of accessories, for differing contexts.