Can you feel the fragrance? The charming and cunning Boti is here!
We developed Boti, a virtual character from O Boticário and community manager for the brand’s Twitter account.
Our goal was to create a character that looked like an emoji and, for obvious reasons, with an added fragrance. To be inspired, we search for the best digital scents. We combined memes, gifs, and other elements of modern culture in our bottles to create Boti, a cuddly creature who is gossipy, scented, and full of personality. Boti, who uses his sense of humour to communicate only through messages and tweets and occasionally grunts, has the potential to cause a stir on Twitter trending topics.
In addition to designing the character in 3D, we were in charge of providing still images and animated sequences, weaving a narrative that revealed every aspect of his personality in his actions, moods, and interactions with the surroundings. The character for this campaign was also seen in the animations having fun while creating online content, including dancing and keeping up with current trends and challenges.
The overall campaign count a variety of content with more than ten stills, 3D animations, and various edits. And you can view it all on our Behance board.