Brazilians are a people like no other. And we just made another! Meet DILSON, the most mischievous virtual character on the internet – he is a game master and review all-star! A guy who is Brazil distilled, a goofball you can play a game with and laugh so hard you become friends forever. A portrait of the little piece of junior high that’s still alive in all of us, Dilson is, quite simply, our tribute to all the Brazilians out there on the internet.
Dilson is an extremely fun, charismatic, and mischievous kid, always creating content in which he imagines himself in a universe of games, sports, movies, series, and music. Irreverent in appearance, he carries his “Brazilianness” in his way of exploring, seeing, and enjoying the world. He doesn’t mind a crowd and is always exuding confidence and calling everyone he knows out to play.
But Dilson didn’t come out of nowhere: he sprouted directly from our passion for creating characters. Through him we consolidated the VRTL.IVES nucleus, where we develop Miagui’s intellectual properties. Dilson is the first member of this nucleus, in which we can test our learnings and convictions in the area in a practical and fast way, while at the same time watching his narrative be shaped by the community. We even manage the storytelling of all the insights that are part of his social networks.
After years of managing characters and virtual influencers, we used Dilson to try and create something from scratch. Something that wasn’t tied to any one brand and tested our limits in online communication using memes, trends, virals, and a few new techniques as well.
We’ve been developing his personality and his narrative, solidifying his creative ecosystem in the universe of youth entertainment. On his social networks, Dilson usually creates content that mixes his favorite subjects and always provides a surprising point of view with fun outcomes and jokes to captivate his audience.
Dilson’s birthplace is TikTok. His dream is to be famous and, on TikTok he already has over 50 videos with almost 250 thousand likes and about 50 thousand followers, boasting virals that have reached up to 1 million views. Like every virtual influencer, he also does #publi: he even made videos with the brands Amazon Prime and Garena Free Fire.
#DeixaDilson, follow him too!
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