CB has been one of the most iconic characters in Brazilian advertising, but that is not enough to explain who this boy is. He is more like a national cultural heritage. Last year, we had the mission to recreate his look since – like all of us – he also ages (lol). It was an epic journey. Luckily for us, it was just the beginning, as CB and his team entrusted us to manage his career as a virtual influencer. Since then, we have been developing his personality through the creation and production of authentic content, always contextualized with behavioral and cultural codes. Don’t forget to thumbs up!