The Boxers you never knew you needed.
In yet another spectacular partnership Miagui has created and fully animated Manscaped’s newest product, Boxers 2.0. The project involved a variety of approaches ranging from 3D simulation to traditional motion capture.
To further raise the stakes Manscaped gave us a unique and thrilling challenge this time around: presenting the worlds comfiest underwear to all earthlings! After all, Manscaped knows more than enough about masculine nether regions to produce just that. But how best to explain such synesthetic features?
Naturally we started by undertaking visual research and digging deep for concepts and references. Unexpected elements like kangaroos and Fabregé Eggs add serious shine to the narrative, chock-full of symbols as they are. We then use them to present viewers with all the features that turn these underpants into wonderpants, like ultra comfort technology and innovative, cozy materials. The result is nothing less than a unique 3D visual in which we use simulation techniques that show the product materializing and transmit its otherworldly comfiness to all of Earth’s inhabitants.
We’re proud to have produced the more than 60 pieces of content that make up this new product’s visual communication and are headed to hotsite, social networks, and many other points of contact.