Brahma and the África agency served us an ice cold project that was impossible to resist: a 3D-themed plunge into the hoppy golden world of Brahma beer. Pull up a barstool and prepare to warp your lips around one of Brazil’s most irresistibly refreshing new campaigns.
Brahmosity is a play on words that refers to a serious point of pride for Brahma lovers everywhere, the “Creaminess that only Brahma has”. With that in mind, we stuck a few cans on ice and had our team brew up a heady digital draft that’s sure to go down smooth.
Full CGI production lent itself to flaunting the already-classic brand’s great look and their irreverent approach to advertising. Creamy as a freshly poured draft, our idea was to whip up some unique foam sculptures that seem to jump out of their immaculately served glasses of brew.
Storytelling for the project reinforces all the sights, sounds, and sensations involved in serving yourself the perfect beer: rising bubbles, a sexy sweating glass, and hoppy effervescent deliciousness waiting to refresh an anxiously thirsty palate on a hot day.
The final result was a stack of stills and vids that are super realistic and dangerously thirst provoking. Crack them open and enjoy!