The Titanium washer and dryer from Brastemp seem to fit just right in the virtual home we’ve put together for their brand new ad campaign. No more excuses- that pile of digital dirty clothes is getting taken care of once and for all now that this hard-working pair have their own handy little laundry spot in full 3D.
Our mission was to develop a slick new launch vid for both appliances that combines killer graphics but a bit more of a human feel as well. We decided to show the washing and drying cycles from start to finish, featuring all the innovative little details that make both of them seriously helpful when it comes to crisp, clean threads at the touch of a button. Of course, what good is utility if it’s not combined with efficiency and sleek design? These two have it all.
Follow a load through both machines in full CGI to give you a quick glimpse into the chaotic world of a once-dirty outfit. The camera movements, cuts, and transitions add perspective that might make you reconsider just how lucky we are to be washing clothes in the twenty-first century.