It’s always exciting to work with brands that are constantly developing great products and looking for new ways to present it to the consumer. The Whirpool group and its range of brands are undoubtedly one of them. We’re invited by our long-term friends at Brastemp, one of the most well-known and loved home appliance brands in Brasil, to develop the launch of the new Titanium washing machine.
Our creative mission involved presenting the product’s features from a more humanized and cozy narrative and language. We aimed to bring the viewer to the first person, and make him a participant in the product’s test drive.