We are glad to introduce you Mel – A friendly, agile, and fun girl.
Melhor Envio, a platform of logistic solutions for online business, invited us to design the brand’s new virtual character, Mel. Our development process started from a survey that the company conducted with its customers, which revealed some essential characteristics that Mel should take over.
Our mission was to visually translate those brand values into Mel, such as agility, speed, simplicity and friendliness.
Have a good journey, Mel!