Get ready for a thrilling journey with Casas Bahia’s most beloved mascot! In 2015 the Y&R Brasil agency called on us to illustrate Casas Bahia’s gaming campaign and we couldn’t be prouder of the results.
Our aim was to create a unique experience for gamers, featuring Bahianinho the mascot in unique environments inspired by some of the community’s best-known games. This way he became part of different genres like first-person shooters, sports, racing and many, many more. Each setting was carefully designed and packed with iconic elements, a real tribute to gaming enthusiasts the world over.
Before he became CB— the digital influencer we know today— Bahianinho was already showing interest in topics such as games, series, movies and music. We kept these passions in mind and immersed ourselves in the gaming universe, so in addition to recreating scenes from the games he was also given special outfits that fit each scenario perfectly.