The sweetest Christmas in the world.
Dunkin’ Donuts from South Korea invited us to create something magical this Christmas season. Accompanied by the Craftholics throughout the campaign, the brand’s characters broke through Santa’s house looking for delicious doughnuts, along with Rudolph, Snowman, and the North Pole’s beloved host for a unique Christmas celebration.
To meet this challenge, we intended to recreate the characters, bringing them closer to the brand’s visual context. We also produced Craftholics in 3D, originally in 2D, bringing them to life with new looks.
The production wasn’t limited to the characters only, but it was also extended to the Christmas setting presented in the animation and the key visual. Among a diversity of assets for packaging, graphic materials, and store windows, this set made up the Dunkin’ Donuts engaging Christmas dream.
During our projects, the concept art phase is essential to test different creative paths until we arrive
at the 3D stage. Each element of the scenario was developed to make sure that the established
visual language had unity in all deliveries, whether for the film or still.