Who’s ready to meet Madame Amargosa, the fierce leader of weeds who became the star of Syngenta’s Dual Gold animation? Creating a unique character is always an engaging challenge and Madame Amargosa was certainly no different. Now you can have a chance to fully immerse yourself in this universe with a fun little movie where the villainous Madame takes on Syngenta’s agricultural defenders.
The story itself is light and entertaining, centered entirely on the weed gang and their leader. The animation takes place in a realistic farm setting where every detail has been
carefully crafted to provide a high-level 3D visual experience. Madame Amargosa is a perfect example of how well-developed characters can transform a narrative, adding layers of humor and tension that keep the audience engaged and coming back for more.
We’re really excited to share some of the stages of our creative process and how enjoyable it was to develop all of this, from the initial conception to the final finishing touches. Each phase was meticulously planned to ensure the narrative’s quality and originality. Be sure to find all the details on the full Behance board we whipped up especially for this project.