The CB is everywhere!
He crashed the influencer’s live stream with all his energy and talked about his background, lifestyle, the story behind his name, and much more. Even in the face of the sharp wit of Blogs, CB showed he knows how to engage.
After 2 years of CB’s presence on social media, it’s really cool to be part of this moment where he gets even closer to his fans, getting to know the influencer’s followers and gaining new admirers. CB is part of the audience’s daily life through social media, but he becomes increasingly real, interacting with our reality more and more.
This is the first time he directly engages with the audience, thanks to Motion Capture technology: technically, CB’s official voice actor conducted the interview with Blogs, and using Motion Capture equipment, the character’s personality was captured in detail to finish the interview with 3D animation.
With this tool, we can place him in any scenario, as well as speeding up production time. An animation of this caliber, if produced using traditional 3D animation methods, could take twice as long. Riding on the wave of Blogs’ popularity, CB joined in and appeared right as she dominates the trends every week. The result is an authentic and enriching experience that celebrates the unique connection between CB and his audience.