Havaianas surprised by reinventing the classic!
In partnership with Almap BBDO, we dove headfirst into the global launch of Havaianas Slim Point. Standing out with vibrant colors and carefully chosen details, we crafted the sandal in five variations.
We introduced fractal and faceted concepts for a campaign that effectively communicates the product, capturing its fashion authenticity and unique Brazilian essence.
All the visual language crafted for the animations extended into the Key Visuals that form part of the product launch campaign.