Brastemp is the most well known brand of home appliance in Brazil. In 2018, they launched a whole new
generation of products focused on performance, technology and design, setting a new standard for their segment in the market. Based on visual content, the marketing strategy required a consistent visual strategy capable of reinforcing all the intangible values of new generation products. Once again, we were responsible to develop not only the visual language, but a production pipeline capable of scaling the entire line up, with more than 18 skus, delivering more than 500 original visual content assets to all Brastemp channels.