We joined up once again with Manscaped’s creative team to develop all the LM5’s launch campaign content. LM5 is their newest “down there” trimmer, and like always it’s exceeded expectations and improved on that which already seemed just about perfect.
Our challenge was creating an identity and narrative that suited the new product, allowing us to present its key features and innovations to the public in an innovative and conceptual way. Based on the concept of “Reshaping Reality” we explored abstract shapes and diverse textures, as well as the dual color temperature of its all-new led light which allows for better visibility among different skin tones. The result is a fun, playful journey through a universe of colors, shapes, and textures for a high-level celebration of Manscaped’s most specifically focused product.
The visual concept of Lawn Mower 5.0 was thought up and then fully incorporated into every aspect: from the launch vid, packaging and even the images on the product page, all coming together to establish a unique and consistent identity at all points of contact.
Come check out the full project!