For the Manscaped Shears 2.0 campaign, we created a content pack, featuring a 3D animation of the Nail Grooming Kit as its main piece.
The pieces narrate the creation of the product and its origin, as well as the raw materials used in its production. The kit’s design was extensively explored thanks to its versatility and ease of organization in daily life, making it indispensable for those who value practicality in their personal care.
The visual concept of the campaign was carefully developed to convey the sensory touch of the products. We immersed the audience in a synesthetic experience, allowing them to feel the texture of the steel and the strength of the materials. This way, we emphasized the premium quality and sophistication of these high-end products.
Beyond the 3D expertise, which was essential for the campaign’s level of realism, we had a multidisciplinary team focused on finding communication solutions that enhance the final result. This allowed for greater immersion of the target audience in the experience with the campaign materials. In our portfolio, you will also find more projects we have carried out with the brand.
Discover the excellence of personal care with Manscaped.
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