Motorola called on us once more to collaborate with their Product and Marketing team along with the Publicis agency and come up with an attractive campaign for the new Moto G family. Our part of the task consisted of developing the visual language, creating, and producing all the video content for this global release into the many markets occupied by Motorola.
Realistic 3D visuals bring the richness of all the Moto G family’s details into vivid life that virtually leaps off the screen. Basing our inspiration on product features as usual, we united a wide spectrum of color gradients and shapes with graphic technological immersion that perfectly counterbalances the minimalist look of the new Moto G7 line.
Naturally, the global campaign had its principal focus on the product itself, presenting features in motion with complimentary phrases and letterings for reinforcement. Other select features like its camera zoom, processing speed, and battery life were highlighted specifically to make it clear why the new model is indeed as noteworthy as it is stylish.
Each piece of content based on our concept for the campaign was used in all the many forms of media, spreading across the globe into the various markets reached by Motorola.