We got a call from Virgin Mobile UAE, in partnership with the Science & Sunshine agency, asking us to lend a hand to a delightful little campaign for Virgin’s new telecom services in the United Arab Emirates. The idea was to get more UAE citizens in the know about all the latest new options Virgin’s got on offer there, and just how much easy breezy simplicity they can bring to users’ everyday lives.
We set out to find a candid, straightforward visual approach to represent all the possibilities Virgin makes available like data sharing, one-click plan changes, keeping your original number, and monitoring all your data deets in real time. Best part is, it can all be done in one easy-to-reach place, any time and anywhere using their app. We were able to provide the dynamism they were looking to show off by transforming key parts of the narrative into family-sized animated icons. Speaking of dynamism, when you order the SIM pack it’s delivered straight to your doorstep within an hour! Talk about high speed data transfer.
Using vivid Virgin red and white, we put together a fully-3D animation that lasts a quick sixty seconds and shows off the package with charming simplicity. Of course there are also plenty of stills and mini animations for you to peruse as well.
Snoop the full breakdown on our Behance.
"
"
"
"
"
"
"
"
"
