It’s simple! Life has been complicated, especially now, right? So why not make things easier?
We were invited by Virgin Mobile UAE, in partnership with Science & Sunshine agency, to collaborate in their new campaign for new services in the UAE. The target was to show the product objectively and to simplify user life! Our challenge was to develop a campaign in which people could better understand how much Virgin’s services stand out from other competitors, in a free and agile environment, as well as make people from the UAE aware that Virgin is the best choice for communication services – and to make user’s lives easier!
Ranging from choosing more internet and more connection time to freedom and flexibility to customize your plan at any time via app, among other features, our quest was to develop a non-complex and inviting visual language and find something fresh to the market. We decided to transform the narrative elements into family-sized animated icons, with the dynamism of scenes that the brand sought to present. Indeed, one of the great features of the service was the express delivery of a Sim card to the doorstep within an hour. Amazing!
The campaign presents a 60-sec 3D animation as the hero content, covering the main features, and still images that have been used on the product page and social media.
Check out the breakdown of this CGI production below with concepts, props and storyboards.
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