They say you only live once, so we figure why not do it with comfort and sophistication? This was part of the heady challenge Honda put to us with its request to produce high-level communication pieces— advertising a similarly high-level product— to an exclusive public.
To demonstrate the lifestyle the 2019 Honda Civic offers, we worked up a series of humanized pieces of content that are bursting with all the inventive characteristics the new Civic offers its drivers.
For this task we used a hybrid pipeline, involving both 3D creation/production and also photo capture. Storytelling consisted of the daily routine of a family, built from scratch to perfectly fit the context. The idea was to keep all the images connected so as to create the comfortable atmosphere Honda’s new model offers. Production was done both on location and in the studio where we blended together 3D elements and post-production.
We couldn’t be happier with the final result, which blends together elements of traditional photography and the latest in three dimensional tech. Stop by our exclusive expertise page or our Behance to take a closer look at our other automotive projects.