We blew some of the old dust off our circuits here at Miagui and put together a simply electrifying piece in celebration of the Renault E-tech universe. Our vignette features silky-smooth CGI and showcases the visual identity we dreamt up for Renault’s all-new line of electric cars. Seamlessly bringing together the cutting edge of French automotive technology and our usual spark of Brazilian creativity, this is one project we’re shockingly proud of.
From macro to micro, each and every detail in the video is meant to highlight the modernity and innovation that went into the new line’s conception and creation. Viewers can watch as the Renault logo is radically transformed by a jolt of electricity- a jolt meant to symbolize the one that’s lighting up the new fully electric horizon on which today’s auto industry is poised. The hum sets the pace for a charged, rhythmic watch that’s galvanized with all the excitement of the ongoing electric revolution.
Besides the animation we were also amped to be responsible for the Key Visual of the entire campaign, which will go on to be used for future Renault events and materials. Electric cars, tech, and innovation: plug in and feel the flow!