Taking a digital spin around New City.
Mellow traffic and a well-lit town: a perfect spot for the New City Hatchback to cruise onto the scene. Honda and the Publicis agency called us up for a sneak preview of a brand-new model, and we captured it all- gliding through the streets, in and out of traffic, and under the bright city lights, all while watching the slick urban architecture flick by.
We kept our foot on the pedal and revved up some seriously choice design studio animation of the entire engine in 3D. Miagui tech isn’t lacking in RPMs (Renders Per Minute) under its hood either, which helped us zip comfortably along the seamless— and gorgeous — virtual blocks that make up New City.
Our focus in this vid was to bring out the day-to-day life of metropolitan living with modernity, sophistication, and sportiness in lifelike detail.
Typical everyday scenes lent a hand to our storytelling, keeping the narrative flow while still allowing us to display some key details with pizazz. Each element of the story lends itself to showing off all the new model’s potential to align comfort with safety with its state of the art tech.
The result: a gorgeous project that extends beyond the video to the creation of 348 unique pieces for the big release of the Honda New City Hatchback.