For the new member of the HR-V family in Brazil, Honda invited us to create a new film introducing the HR-V Touring and the updates to its lineup, which received an upgrade in features. The top-of-the-line version is the most impressive, with new functionalities and a new turbo engine that received special attention in the animation.
Our goal was to develop a narrative that showcased the new features alongside the new model in a bold and dynamic manner. As usual, everything was meticulously crafted in CGI, in a 3D animation that was crucial for demonstrating all the details of the new model in a fully controlled environment for daring manoeuvres and detailed shots of the new version.
The video combines 3D digital animation with artisanal craftsmanship to ensure that all details are presented precisely and engagingly. Highlights include the performance scenes and the new 1.5L Turbo engine, a special chapter with a meticulous demonstration.
We hope you enjoy the final result of this collaboration between Honda and our team. The new HR-V family is the perfect combination of innovation, style, and performance. Get ready to be amazed and experience the best that Honda has to offer.