No project has ever raised more dust than this one! After all, it’s not just any machine, it’s the RAM 2500 Power Wagon. A true 6.4-liter V8 heavy-duty truck. With a lean production but full of great experiences, we had our first photoshoot on sand in the majestic UAE Maliha desert. The shots were made by our photographer and Creative Director Cássio Braga. A special thanks to our friends from Publicis and FCA Middle East.