None of our projects so far has kicked up more dust than this one!
After all, it’s not just any car, it’s the RAM 2500 Power Wagon. The Power Wagon is a serious heavyweight with its powerful 6.4-liter V8 engine. Our invite came out of a partnership between Publicis and Stellantis Middle East to show off all the strength and power of this model. Our photo shoot took place on the sands of the majestic Maliha desert in the United Arab Emirates, which lent stunning visuals to what is considered the Power Wagon’s principle habitat.
It was a lean production and one full of incredible experiences, with creative direction and the lenses of photographer Cássio Braga. The shoot involved a hand-selected, specialized team with 3 days of sand as far as the eye could see and a few hours of post-production to produce the final result— which pleased not only our own expectations, but those of the brand’s fans and admirers as well.
The images were part of the model’s campaign around the Middle East and illustrated the brand’s social networks there. This project fills us with pride. It’s a project in which, as well as being international and automotive, we were able to use all our visual language knowledge from years of producing 3D automotive campaigns for an awesome photography production pipeline.
Want to find out more about the project? Visit our Behance board to see it all up close.